{"title":"The Normal Brand","description":"","products":[{"product_id":"dano-trucker","title":"Dano Trucker","description":"\u003cp\u003e\u003cspan\u003eNicknamed after our brother Lan, this low profile cap has a structured crown and curved brim to hold its shape. You guys love this hat so much that it keeps coming back.\u003c\/span\u003e\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Navy","offer_id":44432526278847,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_0556.jpg?v=1753985521"},{"product_id":"birdie-classic-cap","title":"Birdie Classic Cap","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThis UV fabric hat is called Birdy because Jimmy's friends, brothers, and cousins call him Birdy. They call him Birdy because he has a big nose and skinny legs - both like a bird. They scheduled a golf trip last summer and decided to call it the Birdy Classic. Jimmy got a hat made. This is that hat. \u003c\/span\u003e\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Grey","offer_id":44432529555647,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_0558.webp?v=1753985861"},{"product_id":"the-bogey-cap","title":"The Bogey Cap","description":"\u003cp\u003e\u003cspan\u003eThe Bogey Cap is a high-profile 5-panel hat designed for all-day wear, whether you're on the course or out and about. Made from 100% polyester performance UV fabric, it offers lightweight protection while maintaining a structured shape. Key features include a rope detail across the brim that adds a vintage touch, direct embroidery on the front, and a snapback closure for the perfect fit.\u003c\/span\u003e\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Grey","offer_id":44432533749951,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_0559.webp?v=1753986152"},{"product_id":"puremeso-weekend-quarter-zip","title":"Puremeso Weekend Quarter Zip","description":"\u003cp\u003e\u003cspan\u003eThe Weekend Quarter Zip is a soft, stretchy, and lightweight quarter zip pullover that was made for that cool transition into fall. Puremeso fabric means it's soft and drapes over your body, and double needle stitching means that it won't fall apart in six months. The Weekend Quarter Zip is a quick and easy way to polish a t-shirt look, and wears just as well at the office as it does on a morning dog walk. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit\u003c\/strong\u003e\u003cbr\u003eTrue-to-size\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Details\u003c\/strong\u003e\u003cbr\u003e1x1 Puremeso rib in 240gsm. Softener Wash\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Content\u003c\/strong\u003e\u003cbr\u003e58% Cotton. 39% Polyester. 3% Spandex\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003eDouble needle coverstitching on all seams. Rib inside the collar. Metal zipper at cf opening with custon bear logo zipper pull in dull gunmetal. Rib bottom band and sleeve cuffs. Back 1\/2 moon. Embroidered bear. Signature neck tape.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash with like colors. Turn garment inside out. Only non-chlorine bleach if needed. Tumble dry low. Cool iron if needed.\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Taupe \/ Medium","offer_id":44547557359807,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Taupe \/ Large","offer_id":44547557392575,"sku":null,"price":98.0,"currency_code":"USD","in_stock":false},{"title":"Taupe \/ Xlarge","offer_id":44547557425343,"sku":null,"price":98.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_1191.webp?v=1758034422"},{"product_id":"puremeso-button-popover","title":"Puremeso Button Popover","description":"\u003cp\u003e\u003cspan\u003eSoftly structured and polished enough to wear to work - the Puremeso Button Popover is soft, gently structured, with a trim, tailored fit. This lightweight pullover is perfect for chilly mornings, and just roomy enough to layer over your favorite t-shirt.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit\u003c\/strong\u003e\u003cbr\u003eTrue to size\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Details\u003c\/strong\u003e\u003cbr\u003e1x1 Puremeso rib in 330gsm. Softener Wash\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Content\u003c\/strong\u003e\u003cbr\u003e58% Cotton. 39% Polyester. 3% Spandex\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003e2 ply collar and button placket. Long, inset sleeves. Back 1\/2 moon. Engraved buttons. Embroidered bear. Signature neck tape.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash with like colors. Turn garment inside out. Only non-chlorine bleach if needed. Tumble dry low. Cool iron if needed.\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Emerald \/ Medium","offer_id":44547609755839,"sku":null,"price":108.0,"currency_code":"USD","in_stock":false},{"title":"Emerald \/ Large","offer_id":44547609788607,"sku":null,"price":108.0,"currency_code":"USD","in_stock":false},{"title":"Emerald \/ Xlarge","offer_id":44547609821375,"sku":null,"price":108.0,"currency_code":"USD","in_stock":false},{"title":"Stone \/ Medium","offer_id":44581944721599,"sku":null,"price":108.0,"currency_code":"USD","in_stock":false},{"title":"Stone \/ Large","offer_id":44581944754367,"sku":null,"price":108.0,"currency_code":"USD","in_stock":false},{"title":"Stone \/ Xlarge","offer_id":44581944787135,"sku":null,"price":108.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_1197.webp?v=1758035296"},{"product_id":"stretch-knit-blazer","title":"Stretch Knit Blazer","description":"\u003cp\u003e\u003cspan\u003eThe Stretch Knit Blazer combines classic tailoring with everyday ease. Made from a two-tone herringbone knit, it's soft and structured with the perfect amount of stretch. Designed with a notched lapel and a two-button front, it features a welt chest pocket, patch pockets, and a back center seam with double vents. Functional 3-button vents at the cuff give it a polished finish. True to size and easy to wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cstrong\u003eFit \u003c\/strong\u003e\u003cbr\u003eTrue to size\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFabric Details \u003c\/strong\u003e\u003cbr\u003eTwo-Tone Herringbone Stretch Knit. Soft with structure.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFabric Content\u003c\/strong\u003e\u003cbr\u003e52% Cotton, 46% Polyester, 2% Spandex\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003eNotched lapel collar with single breasted 2-button opening. Single welt chest pocket. CB seam. 2 back vents. Patch pockets. 2-piece sleeves with functional 3-button vents.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine Wash Cold. With Like Colors. Gentle Cycle. Only Non-Chlorine. Bleach If Needed. Tumble Dry Low. Cool Iron If Needed. Dry Clean If Needed.\u003c\/span\u003e\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Brown \/ Medium","offer_id":44548737368255,"sku":null,"price":178.0,"currency_code":"USD","in_stock":true},{"title":"Brown \/ Large","offer_id":44548737401023,"sku":null,"price":178.0,"currency_code":"USD","in_stock":false},{"title":"Brown \/ Xlarge","offer_id":44548737433791,"sku":null,"price":178.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_1212.jpg?v=1758040728"},{"product_id":"comfort-terry-pant-in-steel","title":"Comfort Terry Pant","description":"\u003cp\u003e\u003cspan\u003eNobody needs to know you're wearing something that's as comfortable as your favorite sweatpants. With a slim fit and a bit of stretch, these are about to become your new favorite pants. Rivets and sleek styling give these pants the illusion of dress pants, while our Comfort Terry blend gives them all of the coziness of your favorite pair of pajama pants.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eComfort Terry\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eSweats and chinos had a baby, and it's called Comfort Terry. This fabric is surprisingly soft with structured stretch for maximum comfort and a vintage wash for that lived-in look\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Details\u003c\/strong\u003e\u003cbr\u003eComfort Terry. Garment overdyed woven dobby twill\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Content\u003c\/strong\u003e\u003cbr\u003e77% Cotton. 18% Rayon. 1% Spandex. 4% Other Fiber\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003eRivest and front poocket openings. Signature bartaks. Denim embossed leather patch. TNB engraved shank button\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash cold separately. Only non-chlorine bleach if Needed. Tumble dry low. Remove promptly. Warm iron if needed. Do not dry clean.\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Steel \/ 31x32","offer_id":44580260511935,"sku":null,"price":148.0,"currency_code":"USD","in_stock":true},{"title":"Steel \/ 32x32","offer_id":44580260544703,"sku":null,"price":148.0,"currency_code":"USD","in_stock":false},{"title":"Steel \/ 33x32","offer_id":44580260577471,"sku":null,"price":148.0,"currency_code":"USD","in_stock":false},{"title":"Steel \/ 34x32","offer_id":44580260610239,"sku":null,"price":148.0,"currency_code":"USD","in_stock":false},{"title":"Steel \/ 35x32","offer_id":44580260643007,"sku":null,"price":148.0,"currency_code":"USD","in_stock":false},{"title":"Steel \/ 36x32","offer_id":44580260675775,"sku":null,"price":148.0,"currency_code":"USD","in_stock":true},{"title":"Steel \/ 38x32","offer_id":44580260708543,"sku":null,"price":148.0,"currency_code":"USD","in_stock":true},{"title":"Taupe \/ 31x32","offer_id":44580260741311,"sku":null,"price":148.0,"currency_code":"USD","in_stock":true},{"title":"Taupe \/ 32x32","offer_id":44580260774079,"sku":null,"price":148.0,"currency_code":"USD","in_stock":true},{"title":"Taupe \/ 33x32","offer_id":44580260806847,"sku":null,"price":148.0,"currency_code":"USD","in_stock":false},{"title":"Taupe \/ 34x32","offer_id":44580260839615,"sku":null,"price":148.0,"currency_code":"USD","in_stock":false},{"title":"Taupe \/ 35x32","offer_id":44580260872383,"sku":null,"price":148.0,"currency_code":"USD","in_stock":true},{"title":"Taupe \/ 36x32","offer_id":44580260905151,"sku":null,"price":148.0,"currency_code":"USD","in_stock":true},{"title":"Taupe \/ 38x32","offer_id":44580260937919,"sku":null,"price":148.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_1306.webp?v=1758903648"},{"product_id":"vintage-thermal-mountain-henley","title":"Vintage Thermal Mountain Henley","description":"\u003cp\u003e\u003cspan\u003eAn updated take on our best-selling Vintage Thermal Henley. This true-to-size shirt is made from 100% Cotton with a thermal waffle knit, featuring a vintage-inspired wash. Coverstitching on all seams, a ribbed neck inset, front button placket, 2-piece sleeve panels, rib sleeve cuffs, and engraved buttons for a classic yet refined look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit\u003c\/strong\u003e\u003cbr\u003eTrue to size\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Details\u003c\/strong\u003e\u003cbr\u003eA thermal waffle knit; Our take on a classic with vintage inspired washing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Content\u003c\/strong\u003e\u003cbr\u003e100% Cotton\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003eCoverstitching on all seams. Rib neck inset. Front button placket. 2-piece sleeve panels. Rib sleeve cuffs. Engraved buttons. Normal bite label with signature orange bartack\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash cold separately. Gentle cycle. Only non-chlorine bleach if needed. Tumble dry low. Remove promptly. Cool iron if needed\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Ivory \/ Medium","offer_id":44587087331519,"sku":null,"price":44.0,"currency_code":"USD","in_stock":true},{"title":"Ivory \/ Large","offer_id":44587087364287,"sku":null,"price":44.0,"currency_code":"USD","in_stock":false},{"title":"Ivory \/ Xlarge","offer_id":44587087397055,"sku":null,"price":44.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_1362.webp?v=1759241999"},{"product_id":"mountain-overshirt","title":"Mountain Overshirt","description":"\u003cp\u003e\u003cspan\u003eThis incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns in this 200gsm flannel make it perfect for the outdoors. We finished it off with an acid wash for a perfectly imperfect vintage look. Made of thick yarns, this sturdy twill shirt is perfect for the outdoors, and it'll hold up for years in your closet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTrue to size\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Details\u003c\/strong\u003e\u003cbr\u003eHeavier weight woven twill. Softener wash\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Content\u003c\/strong\u003e\u003cbr\u003e100% Cotton\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003e2 flap pockets with buttons. Adjustable sleeve cuffs. Shirttail hem. Damask bear label. Branded buttons\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash cold. Only non-chlorine bleach if needed . Tumble dry low. Warm iron.\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Mineral blue \/ Medium","offer_id":44587088609471,"sku":null,"price":64.0,"currency_code":"USD","in_stock":true},{"title":"Mineral blue \/ Large","offer_id":44587088642239,"sku":null,"price":64.0,"currency_code":"USD","in_stock":false},{"title":"Mineral blue \/ Xlarge","offer_id":44587088675007,"sku":null,"price":64.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_1365.webp?v=1759242156"},{"product_id":"louis-heavyweight-flannel-overshirt","title":"Louis Heavyweight Flannel Overshirt","description":"\u003cp\u003e\u003cspan\u003eYour new favorite flannel. Made from 100% Cotton, it features a heavier, substantial weight with a brushed face for a soft, classic flannel feel. Key features include a 2-ply collar and collar stand, adjustable sleeve cuffs, and double needle flat felled seams at the armholes, side seams, and sleeve seams. It's a timeless look in a timeless fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit\u003c\/strong\u003e\u003cbr\u003eTrue to size\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Details\u003c\/strong\u003e\u003cbr\u003eBrushed cotton with flannel feel\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Content\u003c\/strong\u003e\u003cbr\u003e100% Cotton\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003e2-ply collar and collar stand. Adjustable sleeve cuffs. Double needle flat felled seams at armhole, side seams, and sleeve seams. Shirttail hem. Engraved buttons. Damask bear tag. Signature back neck tape\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash cold with like colors. Only non-chlorine bleach if needed. Tumble dry low. Warm iron if needed.\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Mink Plaid \/ Medium","offer_id":44587098898623,"sku":null,"price":69.0,"currency_code":"USD","in_stock":true},{"title":"Mink Plaid \/ Large","offer_id":44587098931391,"sku":null,"price":69.0,"currency_code":"USD","in_stock":true},{"title":"Mink Plaid \/ Xlarge","offer_id":44587098964159,"sku":null,"price":69.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_1369.jpg?v=1759242842"},{"product_id":"kennedy-cable-crew","title":"Kennedy Cable Crew","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe Kennedy Cable Crew has that classic wool look with a natural texture that gives it extra character. It’s warm, timeless, and easy to wear—finished with all-over cableknit, rib edges, and our signature suede bear tag.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit\u003cbr\u003e\u003c\/strong\u003eTrue to size\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Details\u003cbr\u003e\u003c\/strong\u003eNep Detailed Cable Sweater Knit. Wool hand.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Content\u003cbr\u003e\u003c\/strong\u003e80% Wool, 20% Nylon\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003cbr\u003e\u003c\/strong\u003eRib at neck. All over cableknit pattern. Rib at sleeve cuff. Rib bottom band. Suede bear bug tag.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003cbr\u003e\u003c\/strong\u003eDry clean only.\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Stone \/ Medium","offer_id":44636803530943,"sku":null,"price":74.0,"currency_code":"USD","in_stock":true},{"title":"Stone \/ Large","offer_id":44636803563711,"sku":null,"price":74.0,"currency_code":"USD","in_stock":false},{"title":"Stone \/ Xlarge","offer_id":44636803596479,"sku":null,"price":74.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_1620.jpg?v=1761239638"},{"product_id":"freshwater-short-sleeve-button-up-shirt","title":"Freshwater Short Sleeve Button Up Shirt","description":"\u003cp\u003e\u003cspan\u003eA best-seller each season. The Freshwater Short Sleeve Button Up offers a timeless short-sleeve silhouette, designed with a true-to-size fit for comfortable, everyday wear. Key details include a 2-ply back yoke, collar, neckband, and button placket, along with two-needle flat felled seams at the armholes for durability. A slight shirttail hem provides easy movement and a flattering drape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Details \u003c\/strong\u003e\u003cbr\u003eThis 100% Cotton Woven combines the natural comfort of cotton with the visual appeal of geometric woven patterns.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Content \u003c\/strong\u003e\u003cbr\u003e100% Cotton\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003cbr\u003e\u003c\/strong\u003e2 ply back yoke, collar, neckband and button placket. 2 needle flat felled seams at armholes. Signature tape at back neck seam. Damask bear at bottom front under placket. Slight shirttail hem\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003cbr\u003e\u003c\/strong\u003eMachine wash cold with like colors. Only non-chlorine bleach if needed. Tumble dry low. Warm iron if needed. Do not dry clean.\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Blue Multi \/ Medium","offer_id":45471472877759,"sku":null,"price":108.0,"currency_code":"USD","in_stock":true},{"title":"Blue Multi \/ Large","offer_id":45471472910527,"sku":null,"price":108.0,"currency_code":"USD","in_stock":false},{"title":"Blue Multi \/ Xlarge","offer_id":45471472943295,"sku":null,"price":108.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_3024.jpg?v=1775574795"},{"product_id":"normal-jersey-henley","title":"Normal Jersey Henley","description":"\u003cp\u003e\u003cspan\u003eThe Normal Jersey Henley is a comfortable everyday essential with a classic silhouette. Made from a 100% Cotton classic t-shirt jersey, it's soft and breathable. It fits true to size for all-day comfort. Features a rib neck inset, 3-button placket with self-fabric binding, blind hem stitching at the sleeves and bottom hem, and TNB embroidery for a subtle brand touch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Details \u003cbr\u003e\u003c\/strong\u003eClassic t shirt jersey\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Content \u003cbr\u003e\u003c\/strong\u003e100% Cotton\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003cbr\u003e\u003c\/strong\u003eRib neck inset. 3-button placket at center front neck. Self-fabric binding at center front placket edge. Blind hem stitch at sleeve opening and bottom hem. TNB embroidery\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash cold separately. Gentle cycle. Only non-chlorine bleach if needed. Tumble dry low. Remove promptly. Cool iron if needed\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"White \/ Medium","offer_id":45471525306559,"sku":null,"price":54.0,"currency_code":"USD","in_stock":true},{"title":"White \/ Large","offer_id":45471525339327,"sku":null,"price":54.0,"currency_code":"USD","in_stock":true},{"title":"White \/ Xlarge","offer_id":45471525372095,"sku":null,"price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_3028.webp?v=1775575510"},{"product_id":"active-puremeso-weekend-button-down","title":"Active Puremeso Weekend Button Down","description":"\u003cp\u003e\u003cstrong\u003eFabric Details \u003c\/strong\u003e\u003cbr\u003eActive Puremeso - our lightweight jersey version of our proprietary Puremeso fabric\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Content\u003c\/strong\u003e\u003cbr\u003e57% Cotton. 38% Polyester. 5% Spandex\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003e2 Ply collar. Back 1\/2 moon. Double needle stitching at side seams. Short Sleeves. Classic Engraved Buttons Embroidered bear logo. Printed main label\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash cold. Gentle cycle separately. Only non-chlorine bleach if needed. Tumble dry low. Remove promptly. Cool iron if needed\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Lake Blue \/ Medium","offer_id":45471575867583,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Lake Blue \/ Large","offer_id":45471575900351,"sku":null,"price":88.0,"currency_code":"USD","in_stock":false},{"title":"Lake Blue \/ Xlarge","offer_id":45471575933119,"sku":null,"price":88.0,"currency_code":"USD","in_stock":false},{"title":"Stone \/ Medium","offer_id":45471575965887,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Stone \/ Large","offer_id":45471575998655,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Stone \/ Xlarge","offer_id":45471576031423,"sku":null,"price":88.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_3032.webp?v=1775576256"},{"product_id":"vintage-slub-pocket-polo","title":"Vintage Slub Pocket Polo","description":"\u003cp\u003e\u003cstrong\u003eFabric Details\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eVintage slub single jersey. Garment pigment dye and yarn died. Softener wash\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFabric Content\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e100% Cotton\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eCollar with stand for better fit around the neck. Functional henley. Pops of chambray fabric for comfort. Chest patch pocket. Slits at hem for more relaxed drape. Hi-low hem with vents at side. Short sleeves. Damask bear label. TNB engraved buttons.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eMachine wash cold. Gentle cycle separately. Only non-chlorine bleach if needed. Tumble dry low. Reshape. Lay flat to dry. Cool iron if needed.\u003c\/span\u003e\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Blue Stripe \/ Medium","offer_id":45471588057279,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true},{"title":"Blue Stripe \/ Large","offer_id":45471588090047,"sku":null,"price":68.0,"currency_code":"USD","in_stock":false},{"title":"Blue Stripe \/ Xlarge","offer_id":45471588122815,"sku":null,"price":68.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_3038.webp?v=1775577350"},{"product_id":"normal-jersey-tee","title":"Normal Jersey Tee","description":"\u003cp\u003e\u003cspan\u003eMust-have everyday tee. The Normal Jersey Classic Tee is soft, comfortable, and made from a breathable 100% Cotton classic t-shirt jersey. It fits true to size, and pairs easily with any casual look. Details include a rib neck inset, blind hem stitching at the sleeves and bottom hem, self-fabric back neck binding, and TNB embroidery for subtle brand appeal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Details \u003cbr\u003e\u003c\/strong\u003eClassic t shirt jersey\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Content \u003cbr\u003e\u003c\/strong\u003e100% Cotton\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003cbr\u003e\u003c\/strong\u003eRib neck inset. Blind hem stitch at sleeve opening and bottom hem. Self-fabric back neck binding for comfort. TNB embroidery\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003cbr\u003e\u003c\/strong\u003eMachine wash cold separately. Gentle cycle. Only non-chlorine bleach if needed. Tumble dry low. Remove promptly. Cool iron if needed\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Pumice \/ Medium","offer_id":45471595528383,"sku":null,"price":44.0,"currency_code":"USD","in_stock":true},{"title":"Pumice \/ Large","offer_id":45471595561151,"sku":null,"price":44.0,"currency_code":"USD","in_stock":true},{"title":"Pumice \/ Xlarge","offer_id":45471595593919,"sku":null,"price":44.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_3040.webp?v=1775578297"},{"product_id":"active-puremeso-everyday-polo","title":"Active Puremeso Everyday Polo","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eA classic polo made in our signature Puremeso fabric. With a true-to-size fit, this polo features a 2-ply collar, a back half-moon detail, and hidden button placket. A chest pocket adds just enough detail for this casual and versatile polo.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003e\u003cstrong\u003eActive Puremeso\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eIntroducing Active Puremeso (PURE-MAY-SO)-- We re-engineered Puremeso for hot weather, and we are so pumped for you to get your hands on it. Lightest weight yet - breathable, soft cotton, polyester, and stretch - this fabric delivers every single time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Details \u003cbr\u003e\u003c\/strong\u003eActive Puremeso - our lightweight jersey version of our proprietery Puremeso fabric\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Content \u003cbr\u003e\u003c\/strong\u003e57% Cotton 38% Polyester. 5% Spandex\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003cbr\u003e\u003c\/strong\u003eRounded chest pocket. Center back ½ moon. Functional hidden 3-button placket at center front neck opening. Step hem with side slits. Embroidered bear. Engraved buttons\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003cbr\u003e\u003c\/strong\u003eMachine wash cold with like colors. Gentle cycle. Only non-chlorine bleach if needed. Tumble dry low. Remove promptly. Cool iron if needed\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Mint \/ Medium","offer_id":45471604637887,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true},{"title":"Mint \/ Large","offer_id":45471604670655,"sku":null,"price":68.0,"currency_code":"USD","in_stock":false},{"title":"Mint \/ Xlarge","offer_id":45471604703423,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_3045.webp?v=1775579247"},{"product_id":"freshwater-short-sleeve-button-up-shirt-1","title":"Freshwater Short Sleeve Button Up Shirt","description":"\u003cp\u003e\u003cspan\u003eA best-seller each season. The Freshwater Short Sleeve Button Up offers a timeless short-sleeve silhouette, designed with a true-to-size fit for comfortable, everyday wear. Key details include a 2-ply back yoke, collar, neckband, and button placket, along with two-needle flat felled seams at the armholes for durability. A slight shirttail hem provides easy movement and a flattering drape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Details \u003cbr\u003e\u003c\/strong\u003e100% Cotton yarn dyed stripe - vertical verigated textured stripe, classic americana color story, lightweight weave, drapey\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Content \u003cbr\u003e\u003c\/strong\u003e100% Cotton\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003cbr\u003e\u003c\/strong\u003e2 ply back yoke, collar, neckband and button placket. 2 needle flat felled seams at armholes. Signature tape at back neck seam. Damask bear at bottom front under placket. Slight shirttail hem\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003cbr\u003e\u003c\/strong\u003eMachine wash cold with like colors. Only non-chlorine bleach if needed. Tumble dry low. Warm iron if needed. Do not dry clean.\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Blue Dobby \/ Medium","offer_id":45471643926719,"sku":null,"price":98.0,"currency_code":"USD","in_stock":false},{"title":"Blue Dobby \/ Large","offer_id":45471643959487,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Blue Dobby \/ Xlarge","offer_id":45471643992255,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_3050.webp?v=1775580117"},{"product_id":"breezeknit-polo","title":"Breezeknit Polo","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe BreezeKnit Polo offers an easy, modern take on a knit essential. Made from BreezeKnit—a breathable cotton-blend yarn with a soft, lightweight feel—the fabric stretches comfortably with reliable recovery to keep its shape through wear. A novelty waffle stitch adds subtle texture, while rib details at the collar, cuffs, hem, and center-front placket keep the look clean and structured. The true-to-size fit keeps things comfortable and straightforward, making it a go-to option when you want something simple with a bit of polish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003e\n\u003cstrong\u003eFabric Details\u003c\/strong\u003e\u003cbr\u003eLola yarn. Soft and stretchy with good recovery. Novelty waffle knit stitch. Rib stitch collar. Sleeve cuff. Bottom hem. Center front placket. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFabric Composition\u003c\/strong\u003e\u003cbr\u003e51% Cotton. 30% Polyester. 19% Nylon.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003cbr\u003eAll over novelty stitch. Rib collar. Rib center front placket. Inset sleeves. Rib cuff at sleeve opening. Rib bottom band.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCare\u003cbr\u003e\u003c\/strong\u003eMachine wash cold with like colors. Gentle cycle. Only non-chlorine bleach if needed. Tumble dry low. Cool iron if needed.\u003c\/span\u003e\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Flax \/ Medium","offer_id":45471766380735,"sku":null,"price":118.0,"currency_code":"USD","in_stock":false},{"title":"Flax \/ Large","offer_id":45471766413503,"sku":null,"price":118.0,"currency_code":"USD","in_stock":false},{"title":"Flax \/ Xlarge","offer_id":45471766446271,"sku":null,"price":118.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_3060.jpg?v=1775583625"},{"product_id":"knit-getaway-button-up","title":"Knit Getaway Button Up","description":"\u003cp\u003e\u003cstrong\u003eFabric Details:\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eGetaway Knit Seersucker - subtle stripe and puckered knit texture\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFabric Content:\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e60% Cotton. 40% Polyester\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eDetails:\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eConvertible collar. 2 chest pockets. Side slits. Short sleeves. Engraved buttons. Damask bear.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eCare:\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eMachine wash cold separately Gentle cycle only. Only non-chlorine bleach when needed. Reshape. Lay flat to dry. Cool iron if needed\u003c\/span\u003e\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Navy \/ Medium","offer_id":45471781322943,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ Large","offer_id":45471781355711,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ Xlarge","offer_id":45471781388479,"sku":null,"price":98.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_0378.webp?v=1775584809"},{"product_id":"kalo-short-sleeve-button-up","title":"Kalo Short Sleeve Button Up","description":"\u003cp\u003e\u003cspan\u003eThe Kalo Short Sleeve Button Up is a breezy warm-weather essential with a relaxed yet polished look. Made from 100% Cotton double gauze featuring a woven bubble texture, it offers an airy and comfortable feel. The true-to-size fit ensures effortless wear tucked or untucked. Details include a shirt collar with collar stand, full button front, back yoke with knife pleats, short inset sleeves, and a shirttail hem, making this top a versatile choice for laid-back days or casual outings.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Details \u003cbr\u003e\u003c\/strong\u003eBreezy double gauze with woven bubble texture\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Content \u003cbr\u003e\u003c\/strong\u003e100% Cotton\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003cbr\u003e\u003c\/strong\u003eShirt collar with collar stand. Full button front. Back yoke with knife pleats. Short inset sleeves. Shirttail hem.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003cbr\u003e\u003c\/strong\u003eMachine wash cold. Only non-chlorine bleach if needed. Reshape. Lay flat to dry. Warm iron. Do not dry clean.\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Navy \/ Medium","offer_id":45471865635007,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ Large","offer_id":45471865667775,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ Xlarge","offer_id":45471865700543,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_3067.webp?v=1775587971"},{"product_id":"texstretch-summer-short","title":"Texstretch Summer Short","description":"\u003cp\u003e\u003cspan\u003eThe Texstretch Summer Short is a laid-back warm-weather staple with a classic fit and a 7\" inseam. Made from a twill slub weave, it offers 2-way stretch and a soft, brushed feel for all-day comfort. The short features an elastic waist with adjustable drawcords, front slash pockets, and a single back pocket. Perfect for everyday summer wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Details \u003cbr\u003e\u003c\/strong\u003eTwill slub weave with 2-way stretch. Soft, brushed feel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Content \u003cbr\u003e\u003c\/strong\u003e98% Cotton. 2% Spandex\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003cbr\u003e\u003c\/strong\u003eElastic waist with adjustable drawcords. Faux fly. Front slash pockets. 1 back pocket with functional button opening\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003cbr\u003e\u003c\/strong\u003eMachine wash cold separately. Gentle cycle. Do not bleach. Tumble dry low. Cool iron if needed.\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Storm \/ Medium","offer_id":45471889096895,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Storm \/ Large","offer_id":45471889129663,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Storm \/ Xlarge","offer_id":45471889162431,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_3072.webp?v=1775588727"},{"product_id":"everyday-hybrid-short","title":"Everyday Hybrid Short","description":"\u003cp\u003e\u003cstrong\u003eFabric Details\u003cbr\u003e\u003c\/strong\u003eHybrid Fabric - lightweght performance fabric - Polyester spandex lightweight subte stetch woven, breathable, great for dressing up or down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric Composition\u003cbr\u003e\u003c\/strong\u003e92% Polyester. 8% Spandex.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003cbr\u003e\u003c\/strong\u003eFront zip fly with slider snap button fastener. Belt loops. Plush elastic on the inside of the waistband. Front slash pockets with coin pocket on wearer’s right side. Back welt pockets. Unlined ‘normal’ 3D heat transfer label.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003cbr\u003e\u003c\/strong\u003eMachine wash cold separately. Do not bleach. Tumble dry low. Cool iron if needed.\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Navy \/ 30","offer_id":45471935201471,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 31","offer_id":45471935234239,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 32","offer_id":45471935267007,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 33","offer_id":45471935299775,"sku":null,"price":88.0,"currency_code":"USD","in_stock":false},{"title":"Navy \/ 34","offer_id":45471935332543,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 35","offer_id":45471935365311,"sku":null,"price":88.0,"currency_code":"USD","in_stock":false},{"title":"Navy \/ 36","offer_id":45471935398079,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 38","offer_id":45471935430847,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Blue Fog \/ 30","offer_id":45471935463615,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Blue Fog \/ 31","offer_id":45471935496383,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Blue Fog \/ 32","offer_id":45471935529151,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Blue Fog \/ 33","offer_id":45471935561919,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Blue Fog \/ 34","offer_id":45471935594687,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Blue Fog \/ 35","offer_id":45471935627455,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Blue Fog \/ 36","offer_id":45471935660223,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true},{"title":"Blue Fog \/ 38","offer_id":45471935692991,"sku":null,"price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_3078.webp?v=1775590865"},{"product_id":"freshwater-resort-shirt","title":"Freshwater Resort Shirt","description":"\u003cp\u003e\u003cspan\u003eThe Freshwater Resort Shirt delivers texture and character in a relaxed, warm-weather silhouette. Designed for days when temperatures climb, the lightweight woven fabric stays breathable and comfortable through the heat.  The true-to-size fit keeps the shape and wearable.  It’s a laid back style that still feels polished enough for everyday plans.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMachine wash cold with like colors. Only non-chlorine bleach if needed. Tumble dry low. Warm iron if needed. Do not dry clean.\u003c\/span\u003e\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Vintage Blue Stripe \/ Medium","offer_id":45617942560959,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Vintage Blue Stripe \/ Large","offer_id":45617942593727,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Vintage Blue Stripe \/ Xlarge","offer_id":45617942626495,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Motivo Chalk \/ Medium","offer_id":45617942659263,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Motivo Chalk \/ Large","offer_id":45617942692031,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Motivo Chalk \/ Xlarge","offer_id":45617942724799,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_3277.webp?v=1778175398"},{"product_id":"freshwater-everyday-shirt","title":"Freshwater Everyday Shirt","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe Freshwater Everyday Shirt delivers texture and character in a clean, versatile silhouette. Designed for warm-weather wear, the lightweight woven fabric stays breathable and comfortable when temperatures climb. Subtle texture adds depth without extra weight, giving it more presence than a standard button-up. The true-to-size fit keeps the shape easy and wearable, while a streamlined design without a chest pocket maintains a modern look. Finished with engraved buttons and a hidden damask bear label beneath the placket, it’s a thoughtful update to the everyday shirt.\u003c\/span\u003e\u003c\/p\u003e","brand":"The NORMAL BRAND","offers":[{"title":"Nep Dobby \/ Medium","offer_id":45617961631935,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Nep Dobby \/ Large","offer_id":45617961664703,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true},{"title":"Nep Dobby \/ Xlarge","offer_id":45617961697471,"sku":null,"price":98.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/files\/IMG_3287.webp?v=1778177021"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/6532\/3455\/collections\/thenormalbrand.jpg?v=1752711166","url":"https:\/\/grayclothier.com\/collections\/the-normal-brand.oembed?page=2","provider":"Gray Clothier","version":"1.0","type":"link"}